Founder-led publishing
Publish the original point of view from the founder profile, where conversations with the audience already happen.
Customer Success Story
How Tinkering Loyalty structured its LinkedIn growth strategy
How a loyalty consulting firm used AskCory to plan its publishing sequence and audience engagement.
Tinkering Loyalty
Experts in designing and managing relationship strategies
Founded: May 2024
Headquarters: Lisbon, Portugal
Since its foundation, Tinkering Loyalty has rapidly evolved into an independent consulting firm to empower brands to build deep and lasting relationships with their customers through innovative loyalty strategies.
Company snapshot
Loyalty
Core focus
Incentives
Core focus
Gamification
Core focus
Independent consultancy helping brands build lasting customer relationships.
Tinkering Loyalty uses Loyalty, Incentives and Gamification as its core drives to support brands. By offering a mentoring service to support program managers and their teams, it helps better assess results and opportunities. With a team of passionate experts, Tinkering Loyalty transforms ordinary interactions into extraordinary experiences, ensuring that every customer feels valued and connected.
The Challenge
How To Enhance LinkedIn Engagement?
Despite their expertise and successful track record with clients, Tinkering Loyalty's LinkedIn posts and videos failed to generate engagement or reach a wider audience. Their strategy involved posting content on the company page and amplifying its reach by resharing it through the founder's personal profile.
Renato Carbone, founder and loyal strategist, recognized the need for a refined approach and sought AskCory's help to craft a more effective LinkedIn growth strategy, in order to boost the company's visibility and interactions.
Publishing flow before AskCory
BaselineStep 1
Company page
Publish the original content
Step 2
Founder profile
Reshare to extend reach
Goal: improve visibility and interactions with a more effective LinkedIn growth strategy.
The Solution
Content Planning and Direct Engagement For Increased Reach
After struggling with their LinkedIn engagement, Tinkering Loyalty turned to AskCory.ai in search of an organic social media strategy that would better navigate the LinkedIn algorithm. Leveraging AskCory.ai's advanced analytics, the consultancy implemented two crucial improvements, tailored specifically for their social media strategy:
Organic LinkedIn Strategy
Content plan suggestion for Mondays, Tuesdays and Thursdays with an actionable action plan.
Extended LinkedIn Reach Guide
Content posting on personal profile first, then resharing on the company page to extend its reach.
Recommended publishing workflow
01
Plan
Schedule content for Monday, Tuesday and Thursday.
02
Publish
Post from the founder's personal profile first.
03
Amplify
Reshare the content on the company page.
The Outcome
A repeatable publishing workflow
Tinkering Loyalty used the recommended sequence to coordinate content planning, founder publishing, and company-page amplification.
Company amplification
Reshare the post through the company page to support a consistent brand presence without duplicating the message.
The resulting playbook keeps the publishing order, cadence, and engagement responsibilities explicit for the team.
Broadening the Impact: AskCory's Comprehensive Solution Suite
Alongside the publishing workflow, AskCory recommends supporting practices for content planning and audience engagement:
Maintain a Balanced Posting Schedule
Post consistently but sparingly to ensure each update feels valuable and timely.
Optimal Use of Hashtags
Limit hashtags to 3-5 highly relevant ones to enhance discoverability without cluttering the message.
Prioritize Content Quality
Each post should contribute meaningful insights, reinforcing your brand's authority and value.
Encourage Interaction
Actively engage with your audience by responding to comments and initiating conversations.
Leverage LinkedIn's Preferences
Place any external links in the comments rather than the main body of the post.
Strategic Posting Times
Analyze audience behavior to determine the most effective posting windows.
Incorporate Visuals
Visual content like images and videos captures attention more effectively than text alone.
Concise Communication
Keep messages brief and direct to maintain reader interest and encourage interaction.
These strategies, along with AskCory's personalized approach, enable businesses to harness their social media's full potential, crafting content that resonates deeply and drives sustained engagement.
Inspired by these results?
Contact us at hello@askcory.ai or reach out to Vitor on LinkedIn or X to learn how AskCory can help your brand unlock the potential of a tailored growth strategy.