Outer Ring
Channels to Test
All possible channels worth experimenting with. Run cheap tests to see what might work for your business.
Marketing framework
Find the few channels worth your next bet.
The Bullseye Framework turns a long list of possible channels into a shortlist of measurable experiments—and one focused next move.
Cory / channel mapDecision 01
01
Explore
Map the field
SEOContentPaidPREvents+14
02
Test
Rank the evidence
SEOContentPartnerships
03
Focus
Run the next bet
Partner-led SEO
Evidence before budgetEditable decision trail
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The decision rule
A channel system, not another idea list.
The Bullseye Framework, popularized by Gabriel Weinberg in "Traction," is a systematic method for finding your best marketing channels. Instead of guessing or copying competitors, it helps you methodically test and discover what actually works for your specific business.
The core insight: there are 19+ marketing channels, but only 1-3 will drive most of your growth. The framework helps you find those channels efficiently through structured experimentation.
Middle Ring
Promising Channels
Channels showing potential but need more testing. These could move to your inner ring with optimization.
Inner Ring
Your Core Channels
The 1-3 channels that are working best for you right now. These deserve most of your focus and resources.
The search space
The 19 Traction Channels
Start broad enough to avoid copying the obvious playbook. Then use evidence to narrow the field.
- 01Content Marketing
- 02SEO
- 03Paid Search (SEM)
- 04Social Media Ads
- 05Email Marketing
- 06Viral Marketing
- 07PR & Media
- 08Affiliate Marketing
- 09Influencer Marketing
- 10Community Building
- 11Trade Shows
- 12Offline Events
- 13Speaking Engagements
- 14Direct Sales
- 15Partnerships
- 16Unconventional PR
- 17Engineering as Marketing
- 18Business Development
- 19Existing Platforms
The operating rhythm
The 5-Step Process
How to apply the Bullseye Framework
- 01
Brainstorm
List every possible marketing channel. Do not filter yet - include everything from SEO to billboards.
- 02
Rank
For each channel, estimate potential impact, cost, and time to test. Use data when available.
- 03
Prioritize
Move your top 3 channels to the inner ring. The next tier goes to middle ring. Everything else stays outer.
- 04
Test
Run cheap, fast tests on inner ring channels. Set clear success metrics before testing.
- 05
Focus
Double down on what works. Move successful channels inward, unsuccessful ones outward.
Inside AskCory
How AskCory.ai Applies the Framework
Keep the analysis, recommendation, and execution plan connected in one editable workflow.
Automated Channel Analysis
Our AI analyzes your business, industry, and competitors to recommend which channels to prioritize.
Channel-Specific Tactics
Get actionable tactics for each channel in your bullseye, tailored to your specific situation.
Content Generation
Generate content for your priority channels - blog posts, ads, social media, email campaigns, and more.
Performance Tracking
Track which channels are moving toward your inner ring based on results and adjust your strategy.
A useful reminder
"Almost every failed startup has a product. What failed startups do not have is enough customers."
Gabriel Weinberg, author of "Traction"
Your next strategy
Bring a focused first draft to the next conversation.
Create better strategies, generate content, and turn your next brief into an actionable plan.